By Adam Drake
Full Disclosure: I’ve been telling everyone I come into contact with about the Sweat Life. My dentist knows. My cat knows. My stable boy knows. I haven’t been this excited about something I’m working on since creating a watercolor of the climactic fight scene in The Rock back in ’96.
The truth is, the Sweat Life is amazing. I’d be a fan even if I weren’t working on it. When describing it to people, I unleash a verbal deluge of fitness, wellness, and positive thinking. But this wasn’t always the case. In fact, for a long time I had no idea what the Sweat Life was, nor how being a man would fit into it. I figured this was a women’s site, run by women, catering to the fitness needs of women, and I don’t know … boobs.
Aly was persistent, and asked me to look at the site from a guy’s perspective. (Again, boobs.) It was with this deeper view that I realized the Sweat Life isn’t just about women, it’s about everyone celebrating who they are, working on ways to improve their health, and seeking a higher level of wellness. And with that, my ovary-less body and I were hooked.
So, what is the Sweat Life Man? The question should really be, “What is the Sweat Life, man?” Because, really, it’s the entire site. Every single article and video can apply to both men and women. But, to be fair, the topics I’ll cover will be a little more guy-focused and from a man’s perspective. Expect articles about dating, sports, social life, technology, sex, and a host of other topics. So whether you’re interested in the best biking spots in the city, the newest post-workout bars, or … uh … boobs, we’ve got you covered.
At the core of the Sweat Life is one single focus: helping you live healthier. We can’t all be Men’s Health cover models, or Sting-like tantric sex adherents, but we can always improve ourselves in small ways. The Sweat Life won’t hold your hand, but will help open the doors to help you get there.
I’m incredibly excited about the Sweat Life, and can’t wait to bring out the amazing content we’re preparing. If you feel like something is missing, you have any questions, or you’re interested in buying a print of my Nicolas Cage-based watercolor, always feel free to shoot me a line here: firstname.lastname@example.org.
Adam Drake is Creative Director for The Sweat Life, a former four-year varsity rower for the University of Miami, and currently rows for the Maritime Rowing Club. He is the co-founder of Kayak for a Cause, a charity event based in Connecticut. As a writer, Adam has developed television shows for Comedy Central, Bad Boy Worldwide, and Sky, written ad campaigns for clients such as Bacardi, Starbucks, Dove Men+Care, and HBO, and was a contributor to the pop culture site YesButNoButYes. In his spare time, he enjoys skiing, boating, and working on his tremendous collection of unfinished novels.