By Jordana Kier and Alex Friedman, Founders
We founded LOLA with a simple and seemingly obvious idea — you shouldn’t have to compromise when it comes to your tampons.
Initially, the idea for LOLA started as a subscription-based service. We were able to get our groceries, our beauty products, and our dry cleaning delivered to our door, but for some reason we were still making last minute runs to the drugstore every month.
As we began to research the tampon market, however, it quickly became clear to us that the more pressing issue was lack of transparency about the ingredients that went into tampons. Trying to figure out what went into the products we had been using since we were teenagers was a guessing game — a result of the fact that the FDA doesn’t require feminine care brands to disclose exactly what’s in their products. Contrary to popular belief, cotton isn’t the primary ingredient. In fact, tampons are typically made from a blend of the artificial fibers rayon and polyester.
On average, a woman uses approximately 14 tampons for every period, which works out to 168 tampons a year and roughly 11,000 tampons in a lifetime, and yet most women (including us, at the time) have never thought about what’s actually in this product. We started thinking: If we care about everything else we put in our bodies, why should this be any different? Given the choice between materials we understand and ones we don't, we would choose cotton every single time.
And so, LOLA was created as a modern and transparent approach to feminine care. Our tampons are made from 100% cotton certified by Cotton, Inc., and are completely hypoallergenic without any synthetics, chemicals, or dyes. Because we didn’t want women to compromise on natural ingredients in favor of comfort, LOLA comes wrapped in a compact plastic applicator. In addition to 100% ingredient transparency, we provide women the freedom to easily tailor the absorbency assortment and frequency of deliveries to fit their schedules.
Our audience has widely confirmed our belief that women care about what’s in the products they use — including tampons. Our vision for LOLA is to encourage women to ask more questions about their products, and empower them to make decisions in the most informed way. Above all, we want women to feel good and have peace of mind about what they’re putting in their bodies.
We are our own customers and have ourselves been using LOLA products for over a year. We feel better knowing what’s in this product and we hope you do too. We can’t wait to hear your feedback!
Before co-founding LOLA, Jordana Kier received her MBA from Columbia Business School, during which she worked at Rent the Runway and Quidsi. Jordana graduated from Dartmouth College. She is also on the board of Drive Change, a 501(c)(3) food truck that employs and teaches transferable skills to youth in the NYC criminal justice system.
Alex Friedman led analytics at Flurry Analytics (acquired by Yahoo in August 2014) and was a consultant at Boston Consulting Group in New York. She previously attended Wharton for Business School and Dartmouth College for undergrad, and has over the years been actively involved in the Young Women's Leadership Network.