On Being a Champion For Your Own Health in the New Year

Q&A with Adam Rosante


Adam Rosante is known for both his fitness books that advise readers to “Eat Clean, Train Dirty,” and his NYC fitness studio, The People’s Bootcamp, which allows fitness-goers to pay what they can for classes. Now he has partnered with C9 Champion, a stylish and high-performance line of workout gear sold only at Target, to create a series of fitness videos that make our fitness goals in the new year completely accessible and within reach — right from our own homes. We talked with Adam about setting goals, staying motivated, and keeping strong and happy.


A huge part of your health philosophy is that fitness should and can be available to anyone, at any time. The People's Bootcamp, your pay-as-you-want fitness space in NYC, speaks to this principle, and so does the new Commit to Fit 15-minute workout video series from Target and C9 Champion. Why is this so important to you? 

People, no matter what income level, age, or background, deserve access to the highest quality tools for living strong, healthy lives. It’s not about labels or exclusivity. It’s not about being rich or poor. You’ll notice that none of this particular work I do is earmarked as “charity” work. That’s a common misconception about The People’s Bootcamp. In a given class, you’ll see normal Joes and Janes, a pro athlete, a famous actor or two, and a mother with her two daughters. When your heart rate starts climbing and the sweat starts pouring, none of that matters. The folks in that room are bound by a common goal to be their strongest, healthiest selves.

It’s about being confident in who you are as a person, a desire and willingness to make progress, no matter how big or small, and simply being empowered with the ability to give life your all. It’s important to me to make a high quality of life accessible to everyone. The People’s Bootcamp and all the work I do with Target and C9 Champion puts that philosophy into action.


How is the video series, meant to be completed in 21 days, ideal for someone looking to kick off their fitness regimen in the new year?

The simple fact of the matter is, our lives are busy and can get pretty complicated, especially if you have a family and haven’t worked out in a while. The video series is a shockingly simple way to help you ignite the power of habit, and create a very healthy lifestyle in the midst of your very real life.

It’s said that it takes 21 days of consistent practice and effort to build a habit. While I don’t have any scientific evidence to back that up, I have used the power of habit to help hundreds of thousands, if not millions by this point, of people live healthy, happy lives without driving themselves crazy. The proof is in the pudding.


Why is it important to offer modifications for each exercise?

Not everyone has the same level of fitness. Modifications meet people where they are. They allow everyone, regardless of level, to strip out their excuses and tackle the same workouts.


How important do you think it is to feel good in your workout clothes?

Incredibly important! How you feel about yourself impacts every aspect of your life. Think about the last time you walked into a room and felt like crap. What happened? You shrank and didn’t put out your best effort, regardless of the situation.

C9 Champion prides itself on giving people impeccable style and cutting edge performance gear at a price that won’t break the bank. Plus, we don’t believe in asking people to pretend be something they’re not.


What is the best advice you can give someone new to working out who is looking to find the right type of exercise for them?

Have fun and don’t be afraid to try lots of new stuff! Remember: the best workout is the one you’re going to do.


Any advice for sticking to a fitness regimen in the new year?

First, set a big picture goal, and then break it down into small steps that you can take action on every day. It makes the journey far less daunting.

So, for example, let’s say your big picture goal is to “get in shape.”

That’s a pretty vague goal, and it’s important to give your mind as much clarity as possible. This is simple. Just spend a few minutes deciding what “get in shape” actually looks like to you.

It could be anything from losing fat and gaining lean muscle, to building the endurance to run up a flight of stairs without getting winded, to being able to outlast your kids in a game of tag! Those are clear, measurable goals that we can really take aim at.

Once you’re clear on the “what,” you can set daily actions that become the “how.” So, if the clear goal is to gain the endurance to outlast your kids in a game of tag, you’ll want to commit to a well thought-out, multi-week fitness program. Print and put the calendar of workouts on your fridge and get after it! Now it’s just a matter of doing. With every workout, you’ll be getting stronger and closer to your goal.

It’s also incredibly helpful to find or build your fit family. That could be your literal family or it could be your friends. It could even be an online community of people you’ve never met.

The key is to align yourself with other people who are taking the same journey as you and, ideally, doing the same program. When the going gets tough, you’ll be there to motivate and inspire each other.


What keeps you going on days that you aren't feeling as excited about getting active? 

My driving mission is to help people live strong, healthy lives. If I’m not strong and healthy myself, there is no way in the world I can help other people. When I’m feeling tired or lazy (which happens more than you might think), I remember why I do what I do. It’s enough to light a fire under my butt.


Any other advice for readers in the new year? 

Remember that fitness is only one slice of the pie. A strong, healthy life is all about balance. Work your butt off in all that you do, not out of obsession, but out of respect to yourself. But don’t forget to enjoy indulgences and cut yourself a break along the way. The key to success is endeavoring to make progress each day, not striving for perfection.

And most importantly, don’t forget to laugh until your sides hurt every chance you get!

This post is brought to you by TargetCommit to Fit this January with C9 Champion's 21-day workout video series, and get new C9 Champion gear only at Target!


Adam Rosante is an internationally renowned fitness, nutrition, and wellness coach. He is the creator of The People’s Bootcamp, a pay-what-you-can fitness boutique in New York City that boasts consistently sold-out crowds, and WaveShape, a surf-inspired online and DVD workout program that’s used by thousands around the globe. He has appeared as a guest judge on The Celebrity Apprentice, Today with Kathie Lee Gifford and Hoda Kotb, CBS New York’s The Couch, and other programs, and is frequently called upon by some of the most popular magazines in print to create workout plans and offer lifestyle advice. A host on Hearst’s CosmoBody network and a fitness ambassador for Target, Adam was recently named one of the sexiest trainers in the country by Self. He and his wife live in Manhattan and Montauk.


Find Adam at Twitter @adamrosante, Instagram @adamrosante, Facebook Adam Rosante, and www.adamrosante.com