By Lauren Imparato, Founder
I have been an athlete my entire life, captaining lacrosse, basketball, tennis, and track teams, and even after entering the real, working world, kept up my sporty self by running 60+ miles a week, playing hoops, swimming, and more. I also grew up in California, so salads a few times a day and healthy eating was never ‘healthy,’ but rather, just normal.
That said, after graduating Princeton and starting work on the trading floor of Morgan Stanley, I started to realize that no matter how much I sweat or how much salad I ate, I still was not feeling great. I realized that there was not a lens for wellness that spoke to normal people – us work hard, play hard types who GET IT, but need help keeping it together within the context of our real lives. So I quit to start I.AM.YOU., a 360 degree wellness lifestyle company & yoga studio based on yoga, nourishment, mindset, and music.
I.AM.YOU, the yoga studio in NYC — and now my resulting book and brand, RETOX — are straight up, cool and effective. There is no dogma or preaching – just real solutions for real life. Our yoga is focused on anatomy, physiology, and philosophy, so it is as sweaty as it is meditative. But don’t you worry – I.AM.YOU. is hard, unlike any other yoga out there, cardio-focused at the beginning so you maximize your time and efforts. Each class is paired to a tailored MusicMix (which have been revered by Women’s Health and many other pubs), that include hip hop, jazz, rock, salsa, electronica, house, and so much more.
Everyone comes to RETOX at I.AM.YOU. for a different reason. Some come for our non-dogmatic approach to eating. Others for our 1-Minute meditations, others for the music (iamyoustudio on Spotify), others for the inspiration (see our Instagram!), and yet others for the sweat. Whatever the reason, RETOXING makes you feel good in mind and body. Even more so, it helps you become your most successful you, inside and out, no matter what life throws you.
People love the non-BS approach to wellness, and, that I AM you – I suffer from the same ailments, want the same successes, and manage the same chaos. I don’t preach – I just give you tools to make yourself even better, without demanding a huge investment of time or money. All you need is YOU. That’s I.AM.YOU., and now RETOX.
Named one of the 100 Women in Wellness, Lauren Imparato resigned her job as a VP on the Wall Street Trading floors in 2009 to launch I.AM.YOU, a wellness lifestyle company based on Yoga, Nourishment, and Music. In NYC and across the globe she is renowned for her athletic yoga classes, and straight up, real approach to wellness, nourishment, yoga, and life. Lauren’s yoga classes are known for their attention to anatomy, sweat, and tradition within the chaotic modern lives we lead, and are always paired with I.AM.YOU famed MusicMixes, with music ranging from rock to salsa, jazz, hip hop and more.
She has been featured in Vogue, the Wall Street Journal, NY Magazine, Harper's Bazaar, Marie Claire, SELF, The Financial Times, Bloomberg News, CNN and countless others — and writes for MindBodyGreen, PositiveMed, and her own blog. Lauren has led I.AM.YOU classes for up to 3,000 people in Spain, Cannes Film Festival, Ibiza Opening Weekend, and most recently, all of Times Square. She graduated from Princeton University, with her first book, RETOX, due out with Penguin February 2, 2016.