By Jill Foley, Senior Fashion Buyer at Peloton Cycle
When shopping brands for the Peloton Boutique, our apparel store with Peloton Cycle riders in mind, we choose our brands many different ways. Because we love boutique fitness (and fitness in general), the whole team goes to classes all around town and we constantly watch what both men and women are wearing. We then research the brands and test them out. We also attend various trade shows to find new and innovative brands. We have spent the past two years testing different brands in the market, and have watched which ones our riders love the most. As a result, we have honed in on those brands and formed deep relationships with them. It has been fun to innovate, grow, and scale with these brands we know are the best.
The way we know what our riders like is because we are lucky enough to have a brick and mortar sales force — 11 showrooms around the country, including here in NYC at our flagship (i.e. we are not just online). This sales force is a key ingredient for getting customer feedback. We know which brands offer leggings that fit great, aren’t see-through, hold up over several washes, etc. We know which bras are great for running and spinning, and which ones you would want to wear to yoga and Pilates, and so on.
How we choose from a brand’s collection
Each season we have a general theme and color palate we want to convey through our Peloton branded apparel. We pick pieces from certain collections that help reinforce that theme/vibe and color scheme.
What we are looking for in clothes that can balance workout and streetwear
In order to find those pieces that strike the balance of great to workout in and great to wear as streetwear, we ask ourselves — “Would I run or spin in these pants?” To answer that, we test them: Is there a seam that would bother me? Are they too hot, etc.? Then we ask — “Are these cute enough to wear to brunch with my wedge sneakers? Or to dinner with my heels and a blazer?” We use our own personal experiences to find those great pieces that are both functional and fashionable. And, beyond our own personal experiences, we think of who our “girl” is and ask: “Would she wear these to brunch? Would she want to spin in these?”
We also love to find those perfect transitional pieces… the pieces you throw on after a workout to go to brunch, grocery shop, or grab your child from school. We are always looking for the perfect flowy top or sweatshirt that you can throw on over your sweaty bra and go.
The pieces we think strike a great balance of function and fashion:
1. Vimmia Arc Pant: These fit so well you can run miles or spin for hours in them. And, if you throw them on with wedge sneakers you can go about your day. Or throw them on with a blazer and heels or booties and head to dinner. Shop Vimmia
2. Terez Capri in the Above NYC print: The fit and material of these leggings are wonderful for working out. This is a great performance pant. And, the different patterns make them perfect for streetwear. Also see the photograph of our instructor Robin wearing a different print by Terez (formerly called Zara Terez) — she wears them to hang out and to run in. Shop Terez
3. Peloton Performance Muscle Tee by PrismSport: The silhouette of this tank is super flattering and the material is a great performance material that wicks and dries fast. You can wear this to spin or bootcamp, and then to walk around town. We sell it in white and black. Shop PrismSport / Shop Peloton
4. Spiritual Gangster tank or Sundry top: We love both of these brands for their cotton tanks with great sayings on them. They are always made out of the best cottons, and have sayings that either motivate people or that people relate to. Great for both working out and wearing about town. Shop Spiritual Gangster / Shop Sundry
5. Accessories: Peloton Bondi bands — the material in these headbands is super soft and has great wicking properties so sweat and hair stay out of your eyes while you look cute. Shop Peloton
Jill Foley is the Senior Buyer for the Peloton Boutique. She graduated from UC Berkeley in 2000, and went on to study law at Loyola Law School in Los Angeles and Fordham University in NYC. Jill worked as a lawyer for 10 years, and has always been a huge fitness junkie! Fitness always got her through her toughest days as a lawyer — it was always such a great release. And, of course, she always paid attention to the fashion. When John, her husband, started Peloton, Jill was excited to help out by building the apparel arm of the business. In 2013, Jill left law completely and started to design and buy for the Peloton boutique. Currently, she is the senior buyer for all of the fitness and leisure apparel that Peloton offers online and in its eleven retail locations. She has built a world-class team, and they strive to provide their riders with the newest and greatest in the growing fitness apparel industry.