By Helena Cawley, Founder of SweatStyle
SweatStyle is an NYC-based subscription box service that helps women discover their new favorite brands of designer activewear through curated and personalized shopping. In the increasingly crowded athleisure category, our stylists sort through all the options for our customers and take the hard work out of searching for new brands. Based on a customer’s personalized profile, their stylist hand-picks outfits to be shipped out monthly, quarterly, or with whatever frequency the customer chooses. The customer then has a week to try on and return their new items, and is only charged for what she keeps.
We’re very proud of the brands we carry, and work hard to ensure our brand partners align with our own mission for high quality, high style, and high performance clothing that feels as good as it looks. We select our brands by attending trade shows, visiting showrooms, and by doing our homework on new brands that might be a good fit for our customers. We also work hard to ensure we carry the right mix of price points, style, and performance, versus street wear or loungewear. At SweatStyle we have a wide range of customers with different personal styles and fitness regimens, and we try to satisfy each of them by providing the right options for their activewear needs.
SweatStyle was founded exactly 1 year ago (Happy Birthday to SweatStyle!). As a fitness professional with over 5 years in the industry, I recognized that women want easy access to the most coveted styles emerging in fitness fashion apparel, yet in a streamlined way that takes into account their individuality and unique needs. With the launch of SweatStyle, we created a personalized, well-curated shopping experience tailored to the bustling lifestyle of the modern woman.
These are the 3 brands we think you need to know about right now:
Varley // www.varley.com
Varley is a contemporary lifestyle brand that blends the influences of its London & LA roots into all of its collections. The combination of Californian ease with elegant London style results in an aesthetic unique to Varley, synonymous with a modern balanced lifestyle. We’re particularly obsessed with the below two items for Spring:
Spirtual Gangster // www.spiritualgangster.com
Spiritual Gangster represents a new generation of yogis with their clothing for high vibration living. They mix stylish cool with a spiritual vibe all for a good cause – a portion of proceeds from every purchase is donated to help people in need.
We’re loving their new line of tanks for the spring as well as this cozy sweatshirt that is perfect for curling up with the Sunday Times and a hot cup of coffee on these last few weekends of winter!
Vie Active // www.vieactivewear.com
Born in Bondi Beach, Australia, Vie Active represents performance driven, fashion-forward activewear built to stand up to the demands of the toughest workouts and the rigors of daily life. We love all of their tights for our toughest spin classes or high intensity workouts, but these two styles below are our favorite designs right now.
Helena Cawley is the Founder and CEO of SweatStyle and a Co-Founder of Uplift, the women's fitness studio in NYC. Helena was previously an attorney at Akin Gump Strauss Hauer & Feld and Simpson Thacher & Bartlett in New York. Helena received a JD from NYU Law and a BA from University of Pennsylvania.