By Alexandra Williams
Lole is known around the world for their well-wearing, luxury fitness wear. They pride themselves on finding inspiration in the multi-talented woman, and in making the world a better place to live. Lole does this by embracing well-being as a lifestyle, and supporting strong women in their pursuits — with well fit, well made, ethical clothing that can take you from the desk to the dance floor at your favorite fitness class. Lole talks more about their clothing philosophy, and why they like to keep their selection flexible.
1. How did Lolë get its start?
Lolë was born in Montreal in 2002. As activewear inspired by well-being, the brand has created a lifestyle, with studio-to street collections including fitness, lifestyle, outerwear, swim, and more.
With 46 Lolë stores in major cities around the world, including flagships in Paris, New York, and Montreal, our storefronts give us a window to the world, showcasing our business philosophy and our focus of leveraging intelligent consumption. With this expansion, we now more than 1,600 points of sale.
2. Why has the company been so successful?
At Lolë, wellness is more than an activity — it’s the way we Live Out Loud Every Day. Our feminine, functional activewear is designed to support the quest for a healthy lifestyle, balancing city living, love of nature, and physical movement. Inspired by the urban women around us, we create innovative, versatile, and fashion-forward collections that look as modern on the street as they do in the studio. Each product is impeccably constructed from quality technical material with long-lasting versatility, resulting in thoughtful products that turn consumption into investment.
Lolë engages in the community on both a local and global level, through partnerships with wellness ambassadors as well as through inspiring events. These important initiatives allow us to give back while sharing our core values and motivating everyone to get out and get active.
Lolë brings together renowned instructors, personal trainers, and other well-being visionaries in numerous cities around the world who embody the qualities of a powerful mindset and engaged lifestyle. They all share a passion for Lolë’s mission by organizing free workshops and fitness sessions, known as Meet-ups. These regularly occurring wellness events invite the community to move with Lolë and have fun while training and connecting with kindred spirits.
Together, we are creating an inspirational movement of well-being around the world — one woman at a time.
3. What types of fitnesswear and outdoorwear does Lolë offer to women?
At Lolë, our concept is simple: give meaning to all that we do and everything we create.
As activewear inspired by well-being, Lolë offers collections in pulse/fitness, yoga, outerwear, swim, lifestyle, travel, and accessories.
Our premium collection, WHITE BY LOLË, embodies the serene spirit of our worldwide Lolë White Tour, and is crafted from sensuous, luxurious fabrics with technical finesse. A few styles in particular have been inspired by the grace and beauty of Elena Brower, our friend and a renowned yoga teacher who has led three of our prestigious Lolë White Tour Sessions.
4. The theme for this week is “being flexible”— in your workouts, in your wardrobe, in your life, in your happiness. We thought Lolë would be the perfect company to address this, since your clothing options are so flexible and multidimensional.
At Lolë, our collection is stylish and dynamic for wherever a busy day takes you — yoga, bootcamp, errands, brunch — to do it all with a gorgeous glow. These pieces move with you for constant comfort and all-day chic. Each piece is as strong as it is stylish, crafted from innovative technical fabrications that are made to move.
What to Shop For...
We asked Lole for the new pieces that readers can keep their eye out for in spring/ summer!
WHITE BY LOLË Collection:
The elegant activewear WHITE BY LOLË collection is created with designer details, sophisticated fabrics, and signature combinations of femininity and technical finesse. The collection features the perfect fit for yogawear styles with strong, serene silhouettes.
New for the 2015 WHITE BY LOLË collection, we’ve added luxurious high performance gear for the serious runner. Built to inspire the body and move the mind, this is a truly chic line celebrating well-being but right for almost any occasion.
Lolë 2015 Collection:
Our Lily Tote bag is our best-selling versatile tote that transforms to a backpack. It takes multi-tasking to a whole new level with a special yoga mat compartment and durable Nylon fabric.
New for summer, Lolë is stepping up our style game with a new line of shoes for Spring Summer 2015: variations of espadrilles. They are built for comfort, made from natural materials, sewn entirely by hand, with a flexible sole made of jute rope. Espadrilles complete a perfect head-to-toe Lolë look!
SHOP: Lole Women Shoes
Upcoming NYC Events
Healthy on the Hudson: 2015 Summer Series Meet-ups
Lolë is joining forces with Hudson River Park and FITiST for the fourth year in a row to bring you a summer of movement and well-being. We are thrilled to be hosting classes again on Tuesdays at Pier 25 and now adding Wednesday evenings at Pier 46 — all summer long.
Classes will be held from June 2 to August 19, from 6:30-7:30 pm, with a variety of New York’s top instructors and studios such as Elena Brower, 305 Fitness, The Fhitting Room, Dr. Jordan Metzl, Body Conceptions, and more.
To RSVP and get additional info, please visit www.facebook.com/lolenewyork
Join us every Monday for our "Shake Out Mondays Run," starting the week with an easy 3-4 mile run. Beginners, and both long distance/short distance runners are welcome to come and enjoy our runs led by Belly's Running World!
Meet at the store at 6:30 pm to stash your stuff, and free Lole Yellow caps will be provided.
To RSVP and get additional info, please visit www.facebook.com/lolenewyork
Lolë White Tour
Don’t miss the unique yoga event in Central Park on September 2!
The Lolë White Tour, a series of unforgettable yoga events around the world, is returning to New York City for an extraordinary class in Central Park. On September 2nd, 2015, join an anticipated 10,000 yoga-lovers, dressed all in white as a symbol of peace, to experience a moment of pure serenity in the heart of the city that never sleeps. The once-in-a-lifetime, free yoga class – presented by Fiji – will be amongst the largest events ever held within the iconic park, creating a powerful movement that will inspire others across the globe.
The annual Lolë White Tour was launched in 2011, with the goal of building a global wellness movement. Since then, Lolë has united over 30,000 yoga lovers around the world, bringing top yoga talent together with local communities of wellness enthusiasts to practice in inspiring, emotionally uplifting locations. The tour has become renowned in the wellness space for promoting personal connections, community involvement, active lifestyles, and the opportunity to experience the exceptional.
The 2015 tour promises to be even more successful than before. From June to November 2015, the tour will stop in six cities: Paris, Whistler, Montreal, Toronto, New York, and Los Angeles. Each event promises to be a uniquely transformative and invigorating experience for both the body and soul, guided by world-class yoga instructors and set to live music performed by international artists. This year’s New York stop will feature star yogis Colleen Saidman Yee, Rodney Yee, and Elena Brower, leading the largest group of yoga lovers ever to practice together in the city’s iconic Central Park.
For additional details and to secure your spot, please visit: