By Lindsey Bursevich, Just Live Brand
I start my day at 5:15 am every morning with a workout. Before you think I’m a crazy fitness freak (because I can assure you I’m not), let me explain. It is the only time of day with no interruptions. No excuses. If I start my day with a workout (well, a cup of coffee first), I can get it out of the way and proceed with my day.
People work out for a variety of reasons – to improve a medical condition, to look a certain way physically, to relieve stress, to be happy, and so on. For me, it’s a combination of all of the above. I feel good if I work out in the morning – energized, accomplished, and proud. (I can tell you that when my alarm goes off, I feel a few other things that I’ll leave out for the sake of this post!)
I am lucky enough to work for a fitness fashion brand, and getting dressed in my Just Live gear gets me excited for my workout. The bright, colorful prints are exciting and energizing – exactly what I need before dawn. Feeling great in the clothes you’re wearing is key for a good workout. I get so many compliments when I wear my Just Live pants – ladies at my gym are always stopping me to ask where they can buy them.
First and foremost, workout wear needs to be functional, of course. There is nothing worse than having to stop to adjust your pants, or hike them up as they slip down while running, or doing squats. But having a pair of leggings you love — that are bright or fun, on top of functionality — gives you the energy boost to get moving, and work hard. I do a mix of running, group training, yoga, and heavy lifting throughout the week – and I wear Just Live pants for all of them. I love the versatility and compression, so that nothing is jiggling around.
I had some other workout gear that said it should be washed by hand “for best results.” Who has time for that?! That almost made me not want to workout, thinking about hand-washing my clothes every day! After many washes, my pants are just like new – the spandex is still tight and the colors are still vibrant. The sports bras still have the same compression 50 washes later – they’re not loose or worn out. The awesome designs are what got me to buy and what got me excited to work out; the quality is what made me a believer.
Even better, Just Live donates a portion of their sales to charity, which I learned through their social media when I was first a customer (before I came on board to work for the brand!). The Just Live pledge is really inspiring, and something that I think all of us sometimes need to be reminded of – live every day to its fullest. Life is precious and nothing is guaranteed. As long as we’re on this wonderful planet, we need to focus on what’s important and Just Live.
Like everyone else, I’m just trying to make it all happen. I’ve learned you can either have results or excuses, not both. If I work out in the morning, there are no excuses. When I have a fun, new pair of leggings to slip on in the morning, it’s even better. I feel good about myself, and it’s out of the way. It’s a great way to to start your day, with a feeling of accomplishment.
Lindsey Bursevich is Head of Marketing and Branding for Just Live. She is a twenty-something Marketing & Advertising professional, based in South Florida by way of New Jersey. She earned her B.S. in Marketing and MBA with a concentration in Hospitality Management, both from Florida State University. With a serious passion for food, comes a serious need for exercise. Always a runner, Lindsey has recently changed her daily exercise regimen to include new elements of weight training, yoga, and group fitness – all before sunrise. In her spare time you can find her trying new recipes, watching embarrassing amounts of DVR'd shows, avoiding chores, and spending time with her dog Bella.