Summer is just my favorite time of year. While I know I am not alone in this sentiment, summer seems to mean something different for everyone, and that meaning changes throughout the stages of our lives.
When we were kids, summer was three months of blissful freedom from any perceived obligations we may have had at that age — school, homework, bedtime, putting on a coat, or, really, putting on anything other than a bathing suit! As teenagers, restrictions on these free summer days were already being introduced with reading lists, SAT tests, and college applications. By college, we had summer internships and jobs hopefully setting us up for our futures — or at least making us a buck or two. And now, summer has been reduced to a shorter “Summer Friday” here and there, and perhaps a few vacation days you may have saved up throughout the year. That is, unless, you had the brilliant foresight to become a teacher. (I did not.) Yet, summer is still my favorite time of year.
Despite our lack of free time as adults — and the realization that we are already making plans for August by the time May comes around — the promises of backyard BBQs, baseball games, and beach time in long awaited balmy weather still invokes a sense of freedom, festivity, and fun.
However, with so much focus in the media about getting summer-ready and getting your summer body shaped to slink into those teeny bikinis and swimsuits, summer has somehow lost its true meaning — and, for so many, has become a rather stress-inducing time focused solely on how we are going to look in our short shorts. With all the treadmills at the gym filled, fitness classes booked, and Juice Press running out of inventory, the hyper-focus on how we are going to appear this summer is palpable. And how can it not be when almost every magazine cover or brand advertisement is offering some sort of reminder, that summer just isn’t quite as fun if we don’t look like the thin, toned, sun-kissed, glowing, and perfectly air-brushed models in the magazine pages we flip? And don’t get me started on social media! Well, this week, I offer my opinion on the matter of “bikini bodies” in our Sweat Life Beauty vertical, and I truly hope you all take it to heart. We have gotten to a point where we’ve not only lost sight of the entire point of summer, but more importantly, the entire point of getting healthy.
Despite all this, our featured studio this week, ((305)) Fitness, has not lost sight of any of this! In fact, their Miami-inspired and live-DJ’ed dance workouts are about nothing other than heart-pumping, shirt-soaking fun and heat! With their dimmed neon lights that make you feel like you are entering a rave at 9:30am; their off-the-charts encouraging and energetic instructors; and their motto which states “Make sweat sexy” — it’s easy to just let go, regardless of how you look or if you don’t know the moves, and just dance, sweat, move, and HAVE FUN! ((305)) is a true breath of fresh air in the fitness world, and we couldn’t be more excited to show them off.
We also have a great lineup of summer-themed “Hot, Hot, Hot” content: Lulitonix founder Lianna Sugarman shares her 7 seasonal picks for the NYC Farmers Market; fashionista Sarah Huntington offers swimsuits that will stay put for women who still want to keep active at the beach; Cyc Fitness creator and Under Armour trainer Keoni Hudoba talks about his fitness career being on fire; and veteran NYC fitness-goer Susan Harrison explores why we all continue to workout indoors at fitness studios, even when the weather is beautiful.
As we head into these first few summer weeks, I challenge all of you to tap into your inner child, and hold onto the memory of what summer once was — a time when we could truly let ourselves go, and find joy in something as simple as going to bed with the smell of bonfire in our hair. I am hopeful I can find my way back to that place, as well. In the meantime, I am confident summer will still remain my favorite time of year. Enjoy!
Until next week,
Founder, CEO, and Host
The Sweat Life